When everybody rushes to Google, How will you do your marketing?
Google is so hot that you have to increase your budget day by day to keep your exposure on Google. You can use Pay Per Click, you can hire one SEO expert to improve your organic (regular) ranking, but, that requires a lot of investment.
Google reminds me of the 2000 internet bubble. Are we rushing to the same bubble, which might burst some day later? We will leave this to further discussions.
My question is: What happens if you are small business owner with limited budget to advertise on Google?
If you don't have the money to throw, maybe you should try the following ways:
1. Don't push to get more new customers yet. If you already have a good customer base, keep them all. You can save 60% effort to get to the second deal with your existing customer, compared to digging out a new customer. Don't forget them, don't get tired of them. They are your business foundation. Whey they are satisfied, they will refer more customers to you.
2. Use newsletter. Remember to get your customers' emails. Ask for their permission to send regular newsletters. You can collect whatever information in your newsletter, put 'em up together, don't forget to pinpoint what your are offering, send them out once a week. Since the recipients are opt-in, you are not spamming. It is a good way to remind your cusotmers what products you are selling, what promotions you have, what services you are offering. The more they got feed about this information, the more possible they think of you when they need such products or services.
3. Give them a call once a month. But be careful with this, unless you have reached to a certain personal relationship with your customer, otherwise, that might lead to hang-up.
4. Do more work with PR, this PR is not Google Page Ranking, it is Public Relationship. Expose yourself in media, not necessarily Google, make sure you have your website listed in any possible occasion - you have a website, don't you? - that will bring more traffic to your website.
When time passes by, when you have enough budget, hire a SEO company to work on your website and pay more to the Pay Per Click campaign.
Author: Eric Chen
SEO&Internet Marketing Expert
President of Topsky Technologies (www.topsky.ca)
A Toronto-based Internet Marketing company, offering one-stop solutions to small business owners: web design, E-commerce, internet marketing, SEO, custom software programming.
Google reminds me of the 2000 internet bubble. Are we rushing to the same bubble, which might burst some day later? We will leave this to further discussions.
My question is: What happens if you are small business owner with limited budget to advertise on Google?
If you don't have the money to throw, maybe you should try the following ways:
1. Don't push to get more new customers yet. If you already have a good customer base, keep them all. You can save 60% effort to get to the second deal with your existing customer, compared to digging out a new customer. Don't forget them, don't get tired of them. They are your business foundation. Whey they are satisfied, they will refer more customers to you.
2. Use newsletter. Remember to get your customers' emails. Ask for their permission to send regular newsletters. You can collect whatever information in your newsletter, put 'em up together, don't forget to pinpoint what your are offering, send them out once a week. Since the recipients are opt-in, you are not spamming. It is a good way to remind your cusotmers what products you are selling, what promotions you have, what services you are offering. The more they got feed about this information, the more possible they think of you when they need such products or services.
3. Give them a call once a month. But be careful with this, unless you have reached to a certain personal relationship with your customer, otherwise, that might lead to hang-up.
4. Do more work with PR, this PR is not Google Page Ranking, it is Public Relationship. Expose yourself in media, not necessarily Google, make sure you have your website listed in any possible occasion - you have a website, don't you? - that will bring more traffic to your website.
When time passes by, when you have enough budget, hire a SEO company to work on your website and pay more to the Pay Per Click campaign.
Author: Eric Chen
SEO&Internet Marketing Expert
President of Topsky Technologies (www.topsky.ca)
A Toronto-based Internet Marketing company, offering one-stop solutions to small business owners: web design, E-commerce, internet marketing, SEO, custom software programming.
posted by Internet Marketing Blog at
11:47 AM
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