The REAL power of Email Marketing

I got a chance to re-watch the apprentice season two - I know it has been such a while, but the things we can learn will never outdate.

The tenth week's project is to compete selling bridal dresses, between Apex and Mosaic.

Sure from the programme, we can see different personalities, leader skills, but one thing brougt my most intests: Marketing.

Apex was totally lost, they think they have a bridal shop, people will come, and they can make sales. So they focus on getting vendors.

Mosaic is lucky to have a girl from wedding business. So this seems easy? She point out right away how to get traffic - during their team dicussion. She suggest blast emails to theknot.com subscribers. They spent $1000 and sent to 23,000 emails.

It was SUCH a difference to see the result. When the big time comes, there a huge lineup at the front of Mosaic's shop, but literally nobody visit Apex's shop.

How did Apex market their business?

They sent thousands of flyers in stations!!!

Who is your targeted customer? How to approch your customer in the most effective way?

Mosaic just made an excellent live example of Email Marketing!

The result, Apex profited a bit over $1000, but, Mosaic pocketed in a huge profit close to $13,000!

What a difference!

Marketing is nothing new, but creative and know how to use the BEST tools.

Donald Trump was so happy to Mosaic's success, he rewarded the team $50,000 worth of diamonds.

When it comes to marketing, never limit yourself to the level of your competitors - YOU can do much better.