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Internet Marketing Blog

Friday, August 18, 2006

Google pay per click


I ran across some google pay-per-click users today, and after some research, I realized google has been testing this since roughly Nov. 2005 - it has been a while but i never see such option available in my adwords account.

How will it work? Personally, I am shy to ask the other party to call me, i don't feel comfortable before I get to know more about the vendor.

But it is said Pay per call is a huge market.

We'll see.

Wednesday, August 09, 2006

Outsourcing to the right person

Outsourcing to off-shore development companies can save a huge amount of cost has been widely recognized by software buyers.

But as I noticed a lot more information on some software bidder/buyer websites, a lot of people bluntly states 'NO OFF-SHORE PLEASE'.

Why is that?

According to my own experience, it is a big headache to outsource to an off-shore company, which might be located in the othe end of the earth. Here is my story:

1. Tried to deal with a small company.
They started work on it, but later run into a technical problem, so they just disappeared.

2. Tried to deal with a big company.
This company is big for its open source project. I gave them a pilot project, they failed to do to my requirements, but they keep on asking for deposits. I have been burnt, how can I gave you deposit if you can not even finish a test project? They finally go away, and left me with a unexpected eBay bill - this project is about ebay. They have no idea about eBay sandbox, but they dare to promise they can do the job!

Not a while ago, when I chatted with a very successful software investor, he commented, "****s are horrible".

I am not a racialist, I myself is also a minority in this country. But in terms of work ethic, I think people from some countries really have a long way to go.

Now, whenever I want to outsource, I find the people in my country, or in North America. I feel relieved.

So many people give you the best guarantee and shiny smile, but when the work starts, they change.

That's why the software investor recommends check reference is a must.

Before you give the work to others, check their references. It is not about trust, this is business.