Google blog down today?

Guess blogger.com is down today. For most of the day, I can't open my blog. Now its midnight, and it seems working fine.

I also noticed wordtracker is being attacked by DOS and disalbed trial functions. But I didn't see anywhere on the internet talking about hacking wave.

And worse yet, one of my domains is not working fine. It is still propagating across the internet.

Why you need to improve you CTR

If you are running adwords program, you can NOT miss your track by increasing your bids to trigger a bidding war.

You need to improve your CTR instead.

I will show you one example here. The picture above is one adwords I am running.

Look at the underlined keyword. I set up the bidding price to $2.00, that's a LOT! But I get 25% Click Thru Rate. See how much I pay finally, ONLY 77 cents.

That's the beauty of Google adwords. The price you are paying is not only decided by how much your max CPC is, it also closely related to your Click Thru Rate.

That's how google encourages the relevancy of listing.

That finally pushes advertisers work on their ads copy.

If you ever have interest regarding how to get unbelieable CTR, subscribe to my newsletter at www.topskymarketing.com, you will see my secret weapon there.

The #1 Secret to Internet Marketing

I believe everybody is eager to find the real secret to success. When it comes to internet, you might heard thousands times how those markters brag this and that secrets, which helped them generate millions of dollars, and how small or no work they have done.

But, i have to tell you, if you are beliver of quick money, you will make thoese people richer, no yourself.

There is no quick success on this planet.

So, when I tell you about the #1 secret to internet marketing, what do you expect?

Let you put it two words: Hard Working.

There is no substitue for hard work.

No matter how easy it sounds to you that those markters make millions in matter of years, you have to be altert: you can NEVER pass hard work to get there.

You have to admit that those hype is for marketing purpose. The fact is that there are way too many people looking for quick money instead of working hard.

I love one saying, "There are one million ways to be a millionare!"

That's right, you dont have to come online to make your first million, you can make it anywhere in any way.

But, it is true that Technology makes the turnaround shorter and shorter, it boosts many youngsters to million dollar worth in an unbelievable short time. That's the beauty of Internet too.

You need to learn from others, to save you time.

That's the seocond option following the #1 secret, "and smarter".

The most valueable investment is to invest in yourself. By learning from real experts, you save tons of trial and error. This make you go faster.

Don't expect you can make big $$$ overnight. No matter how big your dream is, you can only start with your first step. Make your goal tangible, attainable, be patient, and someday, your big time will come, Guaranteed!

Back up your website

Today when I tried to do some clean work on my website, I made a serious mistake, and it took my whole website down.
I had a subdomain, ebay.topsky.ca, since I don't use it for a while, so I wanted to deleted it. In the control panel, I clicked delete, to my surprise, it took almost one minute to finish. No much stuff under this subdomain. So next to my BIG surprise, my service domain www.topsky.ca is gone!!!
The control panel SUCKs!
But, the hosting has no backup, and the administrators don't work on weekends.
Fortunately, I have my own backup on my computers.
That's why I can save my ass back...
Even though, I still feel terrible!

What happens if I don't have backup?

Loss of business, loss of time. Sweat...

So, please BACK UP your data now, if you have never done that, and if you are depending on your luck or God to protect you.

Catch latest Internet Marketing tools

Guess most of you have heard about "podcast" as more and more iPod users are enjoying downloading commercial-free digital files from apple. This can be huge market and nobody in the Internet Marketing business can afford to miss.

Another is google video. I tried search "internet marketing" in google video, only one page is exactly about internet marketing comes out. So, that means only very small number of marketers look into this market. Google video is only beta version now, and more and more video clips are uploading to google everyday. If you can figure out a way to spread your message over the video, you should think about this potential market.

In the future posts, i will give more details about this two markets.

About the autor:
Eric Chen, Founder of
Internet marketing in Toronto
Toronto Internet Marketing Solutions

Top secret make my client get 1000% sales jump

Like I said many times before, the beauty of Internet is that you can literally get exponential growth in a matter of months, weeks, even days.
This client is running a flower shop.
So, when valentine's day coming, its going to be a big time for his online flower shop. But, how can he win when flower shop bidders are getting crazy on google, yahoo, and other places?
How to get traffic would be another topic, but lets focus on how to improve the conversion rate.
Conversion rate means how many people will buy from as oppose to the total number of visitors to your website.
Lets say you 100 visitors in one single day- its a good way to use day as a unit to measure your conversion rate - if you make 1 sale, which is a normal rate for many businesses, your conversion rate is 1/100=1%. If you can work to make 10 sales, your conversion rate would be 10%.

For many crazy bidders on the internet, conversion rate is a blind spot. So, its always smart way to improve your conversion rate instead of getting involved in bidding war to drag traffic to your site.

So, what could make the difference in terms of conversion rate?

Benefits. Again, benefits. If you don't offer benefits, you can NOT improve your conversion rate. People are becoming so savvy nowdays. They compare prices everywhere just by flying the fingers, they research reviews on certain website if you are doubting about your credibility, they check your pagerank just to make sure you have good traffic. So, don't try to fool your visitors.

When they are thinking benefits, you have to reach out your own UNIQUE benefits.

I helped my client did some research, and found very few sellers are offering FREE delivery in Toronto area. Unfortunately, FREE is still a good way to promote yourself, even though that sound sad!

So, we put 'Valentine's day special: FREE delivery in Toronto Area' in the headline of the website.

Guess what, this valentine's day, my client made over $5000 online ONLY!

That's amazing. He did lose some money because he offers free delivery, but, he had VOLUME, large volume. That makes him MORE money.

The funny thing is that: he had to stop taking new orders because he can NOT handle so many orders.

If you have a business, you should always look into a way to outbeat your counterparts. You can always find a way to do so.

Help your customers save price, offer discounts, free shipping, whatsoever, make yourself stand out in your competitors.

About author:
Eric Chen
Internet marketing consultant
Internet marketing expert - offers Internet marketing services in Greater Tornto Area
Toronto Internet Marketing